My thoughts, as I learn and unlearn things while trying to make sense of this mad and bad world.

Wednesday, 22 October 2008

4Ps, 5Cs and 6Ms

1845 hours.

Taking a tiny break from the world of Kotler and Drucker.

Preparing for a marketing case exam is sooo different from preparing for other subjects. There's no point reading the class discussion case studies because that's history, and no point reading the case solutions because that's history as well. My prof says that this exam is to gauge your progress in the understanding of fundamental marketing concepts. Didnt he just evaluate that in the quizzes and the marketing project? Then why the exam ?

The answer to this question, like a zillion other things in life, will probably appear with with some more maturity and time.

Back to work.

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